Basic Options goal is to make clothes that will inspire people to feel good and make their lives better. Every garment they produce is designed to improve your life through comfort, function and aesthetic. It is their never-ending amazement and wonder of the world that inspires them every day to produce fashion that is reflective of and in agreement with our planet. They are not seeking to challenge, but to rather be a mirror of the beautiful Earth we share. The heart and soul of Basic Options is in the creative and driven spirit. Creativity is piercing the ordinary and mundane to find the extraordinary and the marvelous.