THE STORY:

In 2006, our flagship brand was born: 7 Downie St. I’m always asked about the meaning behind the name, especially given my love for all things Italian. My favourite spot on the Earth is London, England and particularly, Piccadilly Circus. On one of many trips to London, I was inspired to use a UK-based theme for our new brand. I wanted to make sure the name incorporated the number 7—my favourite number, and the number of members in my family, without whom our business could never have flourished. Drawing inspiration from the famed 10 Downing Street, I decided on 7 Downie St. And of course, I wanted our brand imagery to incorporate some English icons like Big Ben, The Tower Bridge, and the Union Jack.